Website Analytics Tools Website analytics tools should be the main data source for digital personalization efforts. With Google Analytics, you can see your visitor’s location, and device, which time they entered your website, which source landed them you, which pages they visited, how much time they spend on a specific page, etc.
Behavioral Analytics Tools Behavioral analytics tools such as Hotjar and Microsoft Clarity, can show you a heatmap of your website. You can learn the points they touch and do not touch as well as what keeps them on your website or not.
Keyword Analytics Tools Keyword analytic tools also can provide great insights. By using Google Ads’ inside keyword planning page or tools like Semrush or Ahrefs, you can discover demands, trends, questions, and more.
Social Listening Tools Social listening tools such as Hootsuite, Agorapulse, Hubspot, Sprout Social, and many others, can help you to monitor and manage interactions. You can see what your audience says about your brand and what their complaints and demands are.
End To End Management Tools End-to-end management tools such as 7işlem can make your own business’ data meaningful, and ready to use for your personalization efforts. You can manage and monitor your customer’s information by their accounts.